Today I began the process of changing my brand. New swing tags on the products that I sell at Shop Handmade was the first step. Each product has its own story printed on the back of the tag. I was asked why I was putting myself through so much effort. The answer is simple- it is who I am! I love the story behind a piece.
I also dropped off some new products. I say ‘new’ but in truth I have been making the separate components for years. I have planned for 2 years to make a travel set – a zipped pouch, a drawstring bag and a toothbrush roll in matching fabric. And I have finally done it! Ta da! A new product that is suitable for all age groups!
In other ‘new looks’ we had our first really cold and foggy morning this morning. It was thick fog so everything appeared as shadows.
I hope that the beginning of your week has gone well.
Today I am very excited to launch my new branding. I have been working with Callie & Co to refresh my ‘little bird’ to reflect the directions that I would like to take my business in. And this is the result. A fresh, modern logo that still reflects all the important things about my business and blog. (And she has prepared some awesome graphics that will really help highlight the adventures that we will be having together!)
Why the change? I have realised that my business is more than ‘sewing and designing bags’. I offer services in consulting and troubleshooting for other creative small businesses, I design a broad range of handmade goods that extend far beyond bags, and my list of plans to grow, support others and live a creative life is long. This little bird will be making all sorts of things happen in her life!
I am particularly in love with the bird/s…..
so expect to be seeing them pop up all over the place!