Today I am very excited to launch my new branding. I have been working with Callie & Co to refresh my ‘little bird’ to reflect the directions that I would like to take my business in. And this is the result. A fresh, modern logo that still reflects all the important things about my business and blog. (And she has prepared some awesome graphics that will really help highlight the adventures that we will be having together!)
Why the change? I have realised that my business is more than ‘sewing and designing bags’. I offer services in consulting and troubleshooting for other creative small businesses, I design a broad range of handmade goods that extend far beyond bags, and my list of plans to grow, support others and live a creative life is long. This little bird will be making all sorts of things happen in her life!
I am particularly in love with the bird/s…..
so expect to be seeing them pop up all over the place!
Are you your own worst critic? I know I am. I can immediately list all the things that I have done wrong, could have done better, should have done better, should have known better, but I have to stop and think before I can list what has gone well. You may have noticed in my posts that I try to talk about the good things that have happened. This is my personal training ground to focus on the good and put the not-so-good into perspective.
With that in mind let me share what I have achieved in the last few days! I sat down on Saturday and made 5 and 3/4 handbags (the last quarter had to wait until the next day when I realised, late at night, that I had made a small error that required a lot of unpicking to rectify). And I am proud of them!
One of them sold that night, so I made a another one from the same fabric the next day, and finished off the one that I hadn’t completed on Saturday. So in one weekend I made 7 handbags.
Then I sewed up 14 bibs, without their snaps and chews. I was kicking goals for those two days! I even managed to do a load of laundry, undertake yet another (futile) search for missing items of clothing for the chicks, take the dog for a walk over to drop some things off to the chicks at their father’s house, and to talk to my Mum for over an hour on the phone.
On Monday morning I zipped around cleaning the house in readiness for a mentoring workshop. (I will come back to that in a minute). Over the noise of the vacuum cleaner I heard the dog going berserk and opened the door to find a courier delivering a large box from China. My teething chews arrived!
The colours are delightful and just as I ordered them, the quality is great and the sight of them had me dancing around the house (which meant that it wasn’t particularly pristine for my mentoring session but it wasn’t the end of the world!)
The mentoring session was fantastic. (Yes, yes I will get to that in a minute.) I felt inspired, energised and ready to tackle my own business when we finished. And then….I tried sewing my new teething pieces onto my bibs. Slump. Big time. The improved quality and flexibility means that, even after a lot of research and tension, needle and thread adjustment, my domestic machine can’t cope with them. (The samples were okay to sew but I increased the thickness in order to provide a better quality…….without realising that this would impact the ability of my machine to sew through them. Obvious now of course.) Determined not to feel like a complete failure I drove across town to collect my good old workhorse Bernina that has been in for a long overdue service. And discovered that the shop that was servicing it sells Industrial machines. I have been researching them online for a while so took the opportunity to pick the brain of the shopkeeper. Then I went back this morning with samples of leather, denim, bamboo, the silicone teethers, etc and tested them out. What a difference!!!!! The stitches through the teether looked perfect – and doubling over my thickest leather wasn’t a problem for the machine. I am hooked! But this particular shop has only just started stocking industrial machines, hasn’t built or set them up properly, doesn’t have a lot of options or choices, and they are quite expensive. So…. back to the computer, more research, phone calls, searching, tagging, searching……. My head hurts! I finished off the new bibs with some of the original stock of teethers, and will have to hold off on launching the new teethers until I acquire an appropriate machine. I have a solution, but it has exhausted me in the process!
The mentoring? I told you I would get back to it! As part of my reflection on what I have to offer, what strengths I have, and what excites me, while assessing how I want to live my life, and find that balance with the needs of my chicks, I realised that all the growth I have experienced over the last couple of years with starting and building my business, and researching every step of the way to the nth degree means that I have a large body of knowledge to share! And I get really animated and excited when I get to share it with other people! (My years of being a lawyer, manager, leader, etc don’t hurt either!)
Because I am working on quelling that inner critic it took me a while to form a firm plan, but the plan is taking shape, the inner voice is being told to pipe down, and I have started to offer my services as a mentor for other creative people in business. I have held a couple of group sessions that have gone really well, and have more planned. I have come away feeling energised just from the community that exists in a group of craftspeople and artists. I am excited to see where each of these women will grow their business to, as their ideas and talents are inspiring. At this stage I have only offered the sessions to a small group of people I know, while I assess structures, venues, approaches etc, but over the next few weeks I hope to launch this as a service that can be utilized by people in my local area, but also people anywhere in the world, through the wonders of Skype! My feedback so far has been positive, and useful, but I am taking my time and not rushing in to oversell what I have to offer, and not undersell the value that I can add! Another exercise in taming the inner critic is underway!
Other lessons so far this week include that taking a fresh look at branding and marketing my business is useful. A reminder from the lovely ladies at Shop Handmade (where I sell my bibs and bags here in Canberra) about packaging saw me re-evaluating what I like in a product and looking at my products from that perspective. Today I spent some time designing a new package for the bibs. They will now be packaged in a clear bag (that can be resealed if customers want to open it to feel the fabric) with a sticker on the front telling them who made it, and an insert inside with the care details and the story of the bib (you know – where it was made, what music was playing, etc!) I am not sure if this is the final design for the packaging, because everything is evolving, but for now I am happy to put them on display in the Shop!
After a few days of highs, and then lows, I think that tomorrow is a day for even-ness. Hmmmm…. lets see how that plan goes!
Announcing a new page on my site (insert trumpets heralding) – the Resources page!
Over the last two years I have researched topics relating to making, selling, selling online, blogging, and business for many hours. Along the way I have found wonderful sites that share knowledge, provide guides, invite participation in a community, and support creative businesses. This page now houses the beginning of a list to those resources that I have found so useful. I will continue to add to the page, and will start to provide regular posts on ideas, tips and guides that I have found useful in my own business.
If you have any sites that you think should be on the list, please drop me a line (Theresa@alittlebirdmademe.com) so that I can add them to the page!
Now I am heading off to my sewing room to play with fabric make beautiful things!